• BIC Learn follows AP Style
• US English
• AP style doesn't use italics
• When a month is used with a specific date, abbreviate only Jan., Feb., Aug., Sept., Oct., Nov., and Dec. Examples: Jan. 1, Feb. 14, March 15, July 4, Dec. 31. Spell out when using the month alone or with a year alone: February is not my favorite month. I look forward to July 2021.
• Subheadings should use sentence case Incorrect: How To Get a Flash Loan Correct: How to get a flash loan
• Do not use generic H2s like “conclusion” or “wrapping up”
• No fluff/filler
• No pla giarism
• Articles should have at least 1500–2000 words.
• Intro sections should be two paragraphs tops — 100 to 150 words
• Include the primary kw [if possible] in the first para itself.
• Try to keep the sentences short — 18 to 20 words
• Keep the paragraphs short — two to three sentences
• Ideally, a paragraph should be under 100 words
• Keep the primary kw in one or two subheadings
• Use H2s or H3s or even H4s to break a section, keeping it under 300 words*[i.e., there should be a subheading after every 300 words]*
• It's ideal to add an image after every 500 words
• Add stats, charts, images, tweets, YouTube video embeds, etc. to make the piece more interesting and less boring.
• When adding images, please credit the source
• Also, when adding facts or stats, please credit the source